Our Vision

We are just starting our journey but have some clear goals to make sure our company and mission are as effective as possible.

Our Commitments:

1. Donate 20% of our gross profits to organizations that empower individuals who are currently unhoused or at risk of homelessness.

2. Hire exclusively individuals with a history of homelessness.

3. Increase the visibility and connectedness of organizations already doing good work and build a collaborative network. 

 

Now that you know our commitments, here's our plans and dreams:

We are starting off with selling those tasty-toasty-fresh coffee beans you love but already have some gears in motion to grow! Firstly, we have a super cool coffee cart that we plan to have zipping around Salt Lake City within a year. This will be our first opportunity to hire and we are super pumped at the prospect.

Also within a year, anyone on our email list will be getting the opportunity to buy some super small batch special coffee runs. We are currently partnering with an established roastery to get you the highest quality, freshest coffee possible. We did a lot of research and tasted a lot of coffee to find a partner that we can get behind. However, we see ourselves roasting coffee ourselves in the future. This will allow us to employ more individuals in good jobs, with skills that they can grow with. It will also greatly increase the dollars we will donate. Lastly, it will give us flexibility to do all sorts of wacky and interesting things!

Once all that's up and running, the next step is to open a brick-and-mortar cafe of our very own. We see a place full of lush plants growing out of cracks in our concrete benches, tables, and walls. Graffiti covers the chairs and breathes life in patches around the walls. Beautiful freshwater fish tanks are placed here and there to give you peaceful viewing while sipping your favorite joe. Our bar is busy with conversation, learning, and growth as a tight-knit team utilizes a peaceful space to both make their living and grow their skillsets at the same time: roasting beans, brewing coffee, and finding a place to belong in the community ecosystem. This is where we see Nonsense heading. We hope you'll come along as we get there!